Adjusting to Community Mood
NOTE: This post was originally published by Made to Thrive Consulting. The marketing services now offered by North Port Marketing were formerly part of Made to Thrive. The two companies maintain a strong relationship, and Made to Thrive has graciously allowed us to re-post the relevant marketing blogs here. Enjoy!
As a small business, I hope you have a marketing plan. I hope you know what your marketing will be focusing on this week and for the rest of this month, at the very least.
Sometimes, though, it's not appropriate to follow through on our plans. We have to "read the room", so to speak, with the "room", in this case, being the community outside of our company's doors.
In this video, I discuss a strategy to help you make a quick pivot in your marketing efforts when you need to support your community, rather than promote yourself.
About the Author
Kimberlee Martin is a Communication Specialist at North Port Marketing with 30 years of business experience. After spending several years working in IT as a software developer, Kim discovered that her favorite part of the job was effectively communicating thoughts between the user and the software. That led her back to school to earn her second degree in communications, where she discovered an affinity for marketing. Her passion is helping small businesses navigate the murky waters of digital communications, including websites, Facebook, Twitter, and other social media.
Contact Kim at kmartin@NorthPortMarketing.com.
© 2020 Made to Thrive Consulting, LLC. All right reserved.
Republished with permission.