• Kimberlee Martin

Visuals for the Win!

Did you know that social media posts with a visual aspect perform better than posts that are text only?

By a long shot, actually.

According to Sprout Social, Facebook posts with an image get 105% more engagement than those with text only. And a tweet with an image gets retweeted 150% more. Check out the article here: https://www.socialmediatoday.com/news/8-stats-which-highlight-the-need-for-more-graphic-content-infographic/549145/

So, what does this mean to you?

All of your social media posts, weather on Facebook, Twitter, LinkedIn or your blog should include some sort of visual content. It can be a photo, an illustration, a video, a chart or an infographic. Any visual content has been proven in study after study to outperform simple text posts.

Be sure to always use visual elements legally, though. There are too many horror stories out there about illegal use of these elements, with painful consequences. Some small businesses have faced huge fines, and others have been ordered to shut down. Here’s an example of a small business that was forced out of business due to copyright infringement: https://insidethemagic.net/2020/03/disney-wins-lawsuit-ec1/. What’s interesting about this case is that last paragraph. It talks about the fact that lots of small business infringe on Disney’s copyright, and most of them get away with it. But do you want to be the one that doesn’t?

So, what’s a small business to do?

Be aware. There’s a wealth of articles on the Internet about copyright infringement in social media, including this one: https://www.businessnewsdaily.com/4693-legal-image-usage.html.

The bottom line: when you’re posting to a business account, you have an obligation to be careful with visual elements. Try using a stock photo service, like Shutterstock, for example. Or obtain permission from the original poster before using their image, video, or other resource.

The Internet has made it quick and easy for us to find visual elements for our social media posts. But grabbing an image for “free” can turn out to be costly! Keep things on the up-and-up to protect yourself and your business.

About the Author

Kimberlee Martin is a Communication Specialist at North Port Marketing with 30+ years of business experience. She has consulted with dozens of small companies, observing their strengths and weaknesses, and has built a marketing program that addresses their unique needs. Kim's passion is helping entrepreneurs define strategies that resonate with their target audiences, driving new business their way, and paving the road for success.

Contact Kim at kmartin@northportmarketing.com.

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